LANE CRAWFORD, Hong Kong & China
The luxury department store chain in Hong Kong & Greater China prompted a new direction, away from the more formal uniforms of before. With over 1,500 people to outfit, over various roles, departments, countries and cities; climates from the winter cold in Beijing to humid days in Hong Kong, yet keeping a tight, consistent, fashion-cool edit. The answer was layering options, allowing each person to decide, based on guideline looks.